Design and build multiple stores nationwide, in order to apply the same graphic concept and unify the brand guidelines in more than fifteen stores nationwide; the great challenge was to execute the logistics nationwide without neglecting the brand unity supporting the client’s branding construction.
Generating direct sales spaces with all the brand’s products to promote interaction between the user and the products, making them live the El Dorado mattresses brand experience, was a great challenge for the design area to optimize small commercial premises where most of the products should be presented without affecting the design and the final presentation of the stores.